Social media is where your customers are, and if your business isn’t there, you’re missing out on valuable attention and engagement. Today’s consumers often check a brand’s social presence before making a decision. Social platforms offer a unique opportunity to connect casually, build trust, and stay top-of-mind. Whether it’s through a Facebook message, an Instagram comment, or a LinkedIn DM, your audience wants a two-way conversation, not just a sales pitch.

It depends on where your audience spends their time. For B2B, LinkedIn is often key. For visually-driven brands, Instagram and TikTok offer powerful engagement. Facebook works well for community-based interaction, while Twitter (X) is ideal for timely updates and thought leadership. The right platforms vary based on your business goals, audience demographics, and type of content. At Pro Web and SEO, we help you identify the best mix for maximum ROI.

There’s no one-size-fits-all answer. Instagram and Facebook perform well with 3–5 posts per week, while Twitter (X) may require daily or even multiple posts a day. The key is consistency, quality, and timing. Our social media managers use analytics and platform best practices to find the ideal frequency and schedule for your brand to stay relevant without overwhelming your audience.

A post is content shared organically with your followers. It builds trust and engagement over time. An ad is a paid promotion that puts your content in front of a highly targeted audience — based on demographics, interests, behaviors, and more. Ads help you reach new customers faster, while organic posts nurture your existing audience. We recommend a healthy balance of both for long-term success.

Boosted posts are a quick way to expand the reach of your existing organic content. If you have a high-performing post or a special offer, putting a small budget behind it can amplify its visibility. This is different from running an ad campaign through the platform’s ad manager, which allows for more precise targeting and customization. Boosting is simple and effective, especially when combined with a strategic ad plan.

Social media marketing can be tailored to fit almost any budget. For paid ads, platforms like Facebook recommend starting with at least $5–$10/day. However, the more you invest strategically, the more visibility, leads, and conversions you can achieve. At Pro Web and SEO, we help you allocate your budget wisely, optimize every dollar, and scale as results grow.